The Essential Tools for Running a Successful Travel Business

Building a travel business isn’t just about passion—it’s about having the right tools to support your growth at every stage. Whether you’re just starting or leveling up after a few years in the industry, the right systems can make or break your momentum.

Here’s a look at the essential tools you’ll want to invest in, organized by where you are in your advisor journey. All the resources below are tools we use, trust, and recommend—and in many cases, we’ve partnered with them to offer you discounts and bonuses when you’re ready to dive in.

Start With a Website That Reflects Your Brand

Your website is your digital storefront; it’s where first impressions are made and credibility is built. At RBGTN, we recommend working with Suitcase Designs, a web design studio that creates 100% custom websites specifically for travel advisors.

Their team understands the unique needs of our industry and helps you:

• Build a visually stunning and conversion-driven website

• Create a professional online presence that reflects your brand

• Launch faster, without sacrificing quality or personalization

👉 Exclusive pricing is available for members of the Rainbow Getaways Travel Network.

CRM: Keep Everything Organized in One Place

From trip management to client communication and commission tracking, you’ll want a centralized hub that supports every part of your sales workflow. That’s why we love Tern.

It’s built specifically for travel advisors and helps you:

• Keep track of trip proposals and bookings

• Automate key communications

• Track commissions

• Manage client profiles

🔗 Try Tern: Two free weeks and $20 off your first month

Legal & Compliance: Protect Yourself and Your Business

Running a travel business means protecting yourself from the unexpected, starting with contracts and compliance. Travel Industry Solutions (TIS) provides:

• Legally reviewed, auto-updating agreement templates

• Embedded disclaimers for your website and forms

• Client-ready documents to help you look polished and professional

🔗 Get $25 off: Travel Industry Solutions

Build a Brand That Stands Out (with Help from Experts Who Know Travel)

Your brand is more than a logo—it’s how people remember and relate to your business. And while you can try to DIY it, having expert guidance early on can make a huge difference.

That’s where Lucia comes in. Unlike generic freelance platforms, Lucia is built specifically for the travel industry.

Use it to:

• Hire branding professionals who understand travel

• Create a polished logo and cohesive brand board

• Find vetted freelancers for social media, design, and content

Instead of spending hours explaining what a host agency is, you can get straight to the good stuff and walk away with aligned and professional branding.

Email Marketing: Stay Connected With Leads and Clients

Once your systems are in place, it’s time to build and nurture your email list. MailerLite is our go-to for advisors who want powerful tools without a steep learning curve.

You can:

• Build beautiful emails with drag-and-drop ease

• Automate welcome sequences

• Segment your list by interest or travel style

🔗 Get $20 toward your first paid plan: MailerLite

Stay Top of Mind with Smart Marketing

Once your email list is up and running, it’s time to keep it warm with smart automation. That’s where Truevail shines.

This platform is built for travel advisors and helps you:

• Automate follow-up and nurture sequences

• Deliver professionally designed email campaigns

• Build lead capture flows that actually convert

🔗 Get 2 free months: Truevail

Security & Privacy: Protect Your Data and Your Clients

As a travel advisor, you’re handling a lot of sensitive information. Here are a few tools to help you stay secure:

• NordVPN: Encrypt your internet connection and protect client data, especially when working remotely or from public Wi-Fi

  🔗 Check current offers: NordVPN

• Password Managers: Tools like Lastpass,1Password, or Bitwarden keep your credentials safe and easy to access

AI, Automation & Optimization Tools: Scale Smarter

Once your foundation is solid, you can start scaling with tools that improve productivity and help you work more efficiently:

• Superhuman: A blazing-fast email client that helps you reach inbox zero and stay there

  🔗 Try it free for one month: Superhuman

• Ranked AI: An SEO assistant that helps grow organic traffic, build backlinks, and optimize content without the overwhelm

  🔗 Try it free: Ranked AI

The Bottom Line

You don’t need everything on day one. But by setting up the right tools early—and growing into more advanced systems as your business matures—you’ll save yourself from burnout, overwhelm, and missed opportunities.

Need help deciding what to prioritize first? That’s what we’re here for.

📍 Apply to join Rainbow Getaways Travel Network and get the support, tools, and mentorship to build a business that actually works for you.